Expertise

MCS can do it all in one small firm, from budgeting to branding. A selection includes:

Public relations, marketing, media relations, and event planning;
Quantitative, qualitative, and political research;
Production of membership newsletters, flyers and other internal communications;
Speechwriting, op-ed writing, and spokesperson/media training;
Coalition organizing and campaign management;
Graphic design, including logos, direct mail, and web sites;
Videography and photography, including uploading to web sites;
Blogging, vlogging and viral marketing strategies

March for California’s Future

In December 2009, Barbara Maynard was hired by the California Federation of Teachers (CFT) to conduct a feasibility study for a march to Sacramento in support of public services and progressive tax reform. Five short weeks later, she made a presentation to the CFT Executive Council recommending that a “March for California’s Future” that would begin on March 5 in Los Angeles and end 48 days and 365 miles later in Sacramento. A key component of the march would be to organize a broad labor, community, and faith coalition to participate in and support the march.

On January 9, 2010, the CFT Executive Council voted unanimously to move forward with the March and allocated the seed money to make it happen. Several weeks later, the CFT hired Maynard and her firm, MCS, to direct the March, handling all organizing, logistics, fundraising, communications, and staffing.

Six weeks later, a crowd of more than two thousand joined the six “core walkers” that made the entire 365 mile trek. As they walked toward Sacramento through the Central Valley, MCS continued to organize labor, community, and faith partners and orchestrated public events. The momentum grew through social media and, on April 21, more than 15,000 walked the final mile to the State Capitol. www.fight4cafuture.com

Save the Date

2nd Annual Miguel Contreras Foundation Dinner
Tuesday, September 21, 2010 6:00 pm
JW Marriott Hotel,
downtown Los Angeles

____________________________________